News & Press Releases

Ricardo, in Association with Automotive News, to Participate in Two CES Roundtables

Ricardo North America has partnered with Automotive News to sponsor a pair of events at the virtual Consumer Electronics Show on Thursday, Jan. 14.

Titled “The Future of Mobility: Get Up to Speed,” experts in automotive, mobility, technology, telecom and the public sector will share their perspectives regarding how the transportation of people and goods is undergoing immense change.

At 1 pm EST, Madison White, who directs Ricardo’s automotive digital transformation, joins a collection of other experts for “Consumers & the Digitization of Manufacturing,” focusing on industry 4.0 technologies that are creating disruption and opportunity for automakers. At 3 pm EST, Ricardo President Marques McCammon heads a panel titled “Movement of Goods (Logistics) Driving the Future of AVs” that explores the advantages, opportunities and realities of automated transport.

Register Here


Consumers & The Digitization of Manufacturing

Industry 4.0 technologies are creating disruption and opportunity for automakers. The effect is significant, impacting the plant floor, the product and business models and operations. At the intersection of this change are consumers.

Featured speakers include:

  • Michael MikulaChief Engineer, Advanced Manufacturing, Ford Motor Company
  • Ken ObuszewskiGeneral Manager Automotive Vertical, NetApp
  • Tara PrakriyaGeneral Manager for Azure IoT Mobility, Microsoft
  • Dr. Nigel TraceyVice President – RTA Solutions, ETAS
  • Madison WhiteSolutions Strategy – Connected and Autonomous Vehicles, Ricardo

1 pm – 1:50 pm EST

Movement of Goods (Logistics) Driving the Future of AVs

While automakers’ appetite for autonomous passenger cars may be on the decline, there is an attractive business case to bring autonomous commercial vehicles (trucks) and products to market. From GM and Ford to Amazon and Rivian, it seems everyone wants to be in the $6B global transportation business.

Featured speakers include:

  • John KrafcikCEO, Waymo
  • Daniel LauryCEO, Udelv
  • Sherif MarakbyExecutive Vice President of Research and Development, Magna International
  • Marques McCammonPresident, Ricardo Inc.

3 pm – 3:50 pm EST